SEO for Music Schools and Studios
Are you ready to organically attract customers online?
Most searches for local businesses occur on Google, and in our competitive modern landscape, search engine optimization (SEO) is mandatory for good website performance.
Fundamentally, SEO is a simple concept; you want to accurately communicate to search engines (like Google and Bing) what your website has to offer. It’s a little bit more complicated than that in practice, though.
A good SEO strategy will include strong local optimization, good content on the site, proper implementation of on-page signals like “meta titles” and “meta descriptions,” and a strategic link-building strategy.
Furthermore, the technical side of your website needs to be up to date. Site speed, mobile compatibility, and your internal linking structure all need to be considered.
If your SEO strategy is strong, you’ll be well on your way to being found by local music students.
The first step towards competing for students in your city or location is to appear in Google’s “map pack.” I can help you do just that.
I’ll either claim your Google My Business (GMB) listing or create one from scratch, and we can work together to make sure it contains correct contact, location, and business information.
The next step is to solicit reviews from your happy students -- the best way to stand out from the competition is to show the positive feedback you’ve received from you current customers.
The final aspect of local SEO is building a high quality list of citations; in other words, instances of your business name, address and phone number being listed on the internet. Google keeps an eye on these to determine your position in the local map pack, and you’ll have the best results when each instance of your business information is exactly the same across the web.
Website and Page Audits
Do you know what the highest-volume search terms are for your specific location? Does “San Antonio Piano Teacher” receive more monthly searches than “Piano Lessons in San Antonio, TX?” I can help you find out.
I’ll conduct keyword research for your website, check on how your current content compares to my research, and implement data-driven improvements across your website.
These optimizations improve rankings, generate more traffic, and directly lead to more students and qualified leads.
Technical On-Site Cleanup
When was the last time you audited the technical health of your website? From broken links to incorrectly implemented redirects, your rankings and user experience could be suffering from technical issues.
I will inspect your website’s source code and use software programs to look for technical issues, and once the audit is complete, I can clean up all of the technical issues your website may be suffering from. I can optimize slow pages, make your website more mobile-friendly, or implement schema markup by adding JSON-LD code to show review stars and other structured data in the search engine results pages (SERPs).
Building Links and Citations
No SEO strategy can succeed without high qualify links to your website, and I can identify relevant link opportunities and take the necessary steps to build them.
The first step is finding relevant press opportunities; when journalists or writers need expert opinions about music or music education, they will often put out a request on one of several PR tools. I monitor these tools, and I can communicate with the writer on your behalf. I will also leverage your content, events, and pubic performances to attract the attention of local publications.
There are also many teacher directories, local business listings, and other websites that you can take advantage of. I maintain a list of these websites, and I can use them to build citations to your website.
Lastly, I can use various SEO tools to “spy” on your competitors’ backlinks; by seeing where they have obtained backlinks, I can match their backlink profile.