Content Strategy for Music Schools

What if you could have content on your website that prospective students (or their parents) want to read?

What if you knew what people were searching for and could create blogs, articles, and videos accordingly?

When I build content strategies for clients, I used tools to find phrases that people are searching for (either nationally or in a specific location) and see how often people are searching for those phrases.

Here are two examples from Google Keyword Planner:

  • The phrase “guitar lessons in Los Angeles” receives 200 searches per month

  • The phrase “how much do guitar lessons cost” receives 600 searches per month (nationally).

Once armed with a sizeable list of keywords and phrases, you can build a content strategy that will reach new clients that may not have heard of you before. This is called “content marketing” for music studios, and it can directly lead to new students.

content marketing for music schools

Keyword Research

 

This is not rocket science, but most of your competition is already failing at this. If you are a music school offering lessons on different instruments, your site should have a homepage optimized for “music school in [insert geo], and then additional sub-pages optimized for “piano lessons in [geo],” “voice lessons in [geo],” etc. Do not simply have a main homepage that tries to rank for all of the different types of lessons you offer.

If you are a single-instrument business (most commonly piano), then optimize the homepage for your target term.

 

Creating the Content

 

Use Google Keyword Planner or other keyword research tools to see what people are looking for. Is it “piano teacher Minneapolis,” “piano lessons Minneapolis,” or “Minneapolis MN Piano Lessons”? Believe it or not, there will be a significant difference. And picking the correct phrase to optimize for will directly impact your revenue.

 

Measuring the Results

 

Once armed with keyword research, you can plug those phrases into the <title>, <meta description>, and <h1> tags on your website. If you have a Wordpress site, get the Yoast SEO plugin -- it’ll make your life easier.