Some careers are perfectly linear … and mine has been anything but.
Firstly, My Musical Background
My junior high and high school years were filled with music; I played the euphonium with Bravo Brass (a Philadelphia Youth Orchestra affiliate), I accompanied and competed on the piano, and I was the runner-up for the United States Army Band National Concerto Competition, among other awards.
Because I just couldn’t decide between piano and euphonium, I double-majored in brass performance and piano pedagogy for my undergraduate degree — somehow, I made it out alive.
That led me to a master’s degree in brass at TCU (with a full assistantship), and during those two years I won a silver medal from Young Texas Artists and advanced to the top ten in the Leonard Falcone international euphonium contest. I also spent countless hours teaching low brass lessons to middle schoolers and high schoolers, and I continued working as a pianist.
So How Did That Lead to Marketing?
I started picking up content writing projects for side cash during my undergrad years, and that led me directly into search engine optimization. Most of my articles were written for marketing agencies, and I got to participate in keyword research and page optimization first-hand.
I also worked as a copywriter for a boutique ad agency in Dallas during my grad school years; I collaborated with large brands (like Mission Tortillas) first hand, and I even wrote ad copy for Google Ads campaigns.
Following that experience, I decided to dive into marketing full time. I managed several million dollars in ad spend for one of the largest medical staffing agencies in the US, and I managed SEO strategy for multiple national brands.
I’ve continued to merge writing, marketing and music through Backstage Podcast (we were featured in How Stuff Works, the Philadelphia Chamber Music Society, and other organizations), and I’m excited to help music teaching practices scale and earn more students.
Please get in touch if you have any questions — I’d love to speak with you.