About Me

 
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Background In Music

I double-majored in piano pedagogy and brass performance for my undergrad degree before pursuing a MMus in euphonium at TCU - during my time in Texas, I worked as a private instructor at several area middle schools and high schools, led ensemble rehearsals, sang in pops concerts with the Fort Worth Symphony Orchestra, and worked semi-professionally as a collaborative pianist. I’ve won numerous awards at events with the euphonium, including Young Texas Artists, Leonard Falcone International Tuba and Euphonium Festival, TMEA, the United States Army Band Competition, and more.

 
 

How Did That Lead to Marketing?

Content writing started as a “side hustle” for me, but it led me headlong into a copywriting job for a boutique ad agency in Dallas while I was still in grad school. I collaborated with large brands (like Mission Tortillas), wrote radio scripts and web copy, and created Google Ads advertisements.

After that, I managed $3M+ in ad spend for one of the largest medical staffing agencies in the US, and I managed SEO strategy for multiple national brands. Now, I’m a partner at a Philadelphia-based marketing agency specializing in law firm and ecommerce digital marketing.

I continued to merge writing, marketing and music with Backstage Podcast (we were featured in How Stuff Works, the Philadelphia Chamber Music Society, and other organizations), and I enjoy helping music teaching businesses scale and earn more students.

 

Founding the Philadelphia Piano Institute

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I founded the Philadelphia Piano Institute with my wife in 2018, and since then, we’ve earned the #1 ranking on Google for local piano lesson searches, ranked #1 globally for live online lesson terms, and moved into a storefront with a skilled faculty of teachers.

Since then, I’ve helped pianists, producers, and music studio owners in Milan, London, New York, South Carolina, Virginia, and other areas grow revenue and get more students through SEO and other channels.

Please get in touch if you have any questions — I’d love to speak with you.